Chris Hecht

Marketing, Communications, and Operations Manager – Jordan Anderson Racing

Manage external communications, including website, social media, PR, and community engagement. Lead sales team in recruitment of new marketing partners while managing all aspects of current JAR partner portfolio contracts including negotiations, deliverables and branding. Direct planning and execution of team logistics for the 33-race NASCAR Xfinity Series and 23-race NASCAR Camping World Truck Series schedules; including flights, accommodations, and ground transportation. Responsible for ordering and maintaining team merchandise inventory, sales, and shipping. Key liaison between team and NASCAR for licensing, credentialing and roster.

• Increased JAR marketing portfolio by seven during the 2021 season- Have driven a Stadium SUPER Truck at the Dirt Track at Charlotte Motor Speedway in 2016 subbing for Kenny Wallace whom had TV commitments at Bristol Motor Speedway. – Also have competed a few times at the Cedar Lake Speedway in a Midwest Modified/ B-Mod (305, automatic trans)

Chris Hecht (Pronounced Heck-t) From Somerset, WI 36 years old
Graduate of the University of Wisconsin- RIver Falls (2011)BS in Liberal ArtsConcentration in Marketing Communications 
Extended family built, owned, operated the Cedar Lake Speedway in New Richmond, WI until 2005. Many still work at the track today. – Home of the USA Nationals Dirt Late Model race, and the mecca of Dirt Track Racing in the Upper Midwest for over 25 years
Pit Crew for Ron Schriener, Jake Redetzke, Mike Gibson and Dustin Scott on their Dirt Late Models and Dirt Modifieds throughout the Upper Midwest. (Wisconsin, Minnesota, North Dakota, South Dakota) 1998-2008
Como Modified Series 2009Marketing Intern Richest Paying Dirt Modified Series Per Race Schedule 10k to win Mini-Series8 Races, (Superior, WI; Ashland, WI; Hibbing, MN; Proctor, MN)

·     Marketing activation/ development

·     Operated fan promotional contests on website 

·     Contract negotiations/development

·     Worked with members to create better experience

·     Writing and compiling of advertisements and statistics 

·     Spokesperson at other venues

·     Maintained merchandise inventory 

·     Operated and maintained social media networks 
ARCA Midwest Tour 2010Marketing and Promotions Coordinator
– Headed planning and execution of event operations; including venue setup, corporate hospitality, event ticketing and pre-sales, and event direct marketing giveaways. Account Representative for key marketing partners including Midwest power-house convenience store chain Kwik Trip, SCAG Power Equipment, Lester Buildings among others. Responsible for marketing partners product activation set-up, credential distribution, event branding, and local pre-event-marketing at 10 regional events throughout Wisconsin, Minnesota, Iowa, Michigan and Illinois. Supported sales of additional marketing partners and :30 second commercials on regional television during event airings.

Charlotte Motor Speedway 2011Communication Intern Under Scott Cooper (CMS SVP- Communications ) and Adrian Parker (Now management and marketing representation for NASCAR drivers Daniel Hemric, Matt Kenseth, Jamie McMurray, Bubba Wallace, Denny Hamlin and Chase Elliott)

– Responsible for internal and external communications, including website, social media, PR, and community engagement including organically grown creative content. Liaison to local and national media during and after events, pitching new story ideas and supplying event reviews, press releases, and feature stories. Led efforts to create detailed media reports after large events to analyze financial media value in print, web, radio, podcasts, TV, and social media.
Robby Gordon’s Stadium SUPER Trucks 2012-2020Director of Marketing and Communications Responsible for working directly with event promoters and service contractors to carry out all items of an event from contract negotiation, ticketing, promotion, set-up, production and tear down; supported sales and account management providing tools for successful growth; led creative design and copy-writing for digital and print assets, as well as internal and external communications, including website, social media, PR, and community engagement. Responsible for development and execution of 10 CBS Sports Network one-hour television specials from contract to airing.
• Responsible for bringing brand international (Australia) in 2015 generating over 4.2 million dollars with participation in 15 events to date in the country
• Managed acquisition of new event venues including Adelaide 500 (Adelaide, Australia), Texas Motor Speedway (Fort Worth, Texas), Road America (Elkhart Lake, Wisc.) earning revenue of over 2.8 million dollars in seven events
• Led sales team with 57 product rentals with over 1.6 million dollars generated in revenue to date
• Key Account Representative for marketing partners Toyo Tires and Continental Tire, TRAXXAS Radio- Controlled Cars, Menard’s Home Improvement, KMC Wheels among others carrying out all obligations of contract including deliverables, branding, and activation.
• Budgeted and managed regional media buys (radio, web, and print) for the Los Angeles, San Diego, Las Vegas, and Charlotte markets

SPEED Energy2012-2020Marketing Manager– Led development and execution of integrated marketing communications plans and related budgets; hired, trained and managed marketing street team from ten to 15 members; supported sales team by pitching and signing new distributors and retailers. Managed brand identity by designing and copy-writing all new duel language product packaging (English and Spanish), digital and print assets, merchandise and apparel. Led local and national athlete and event endorsement programs.